RUBY这个名字对于品牌主理人来说，其意义不只是红宝石RUBY也是一个女生的名字她很喜欢面包 RUBY即红宝石，她有炙热的红色她被誉为“爱情之石”象征着爱情的美好、永恒与坚贞 坚硬的宝石和柔软的面包，他们的物质形态是矛盾的，但爱情让这两者之间有了联系。我们以宝石未经雕琢的形态出发，以很直白的方式来呈现品牌的整体风格，所以品牌LOGO直接用红宝石作为主要图形进行设计。在整体的品牌应用中，我们以大量的宝石折射所产生的切割图形和红宝石固有的颜色体系进行贯穿，就像透过宝石的光去感受周围的一切。 There will be bread and there will be love. RUBY is not only a ruby for the brand owner, but also the name of a girl who loves bread. RUBY is ruby, she has a hot red color, she is known as "the stone of love", symbolizing the fire of passion, the beauty of love, eternity and chastity. The hard stone and the soft bread, their physical forms are contradictory, but love makes the connection between them. We started with the uncut form of the stone to present the overall style of the brand in a very straightforward way, so the brand logo was designed directly with the ruby as the main graphic. The overall application of the branding, the cut pattern and the ruby's inherent color system are used throughout, as if the light of the gemstone is felt through everything around it.